Psychological mindsets affect consumption: How different mindsets help (hurt) portion control

Derek D. Rucker; Sharlene He

doi:10.1016/j.appet.2016.01.005

Psychological mindsets affect consumption: How different mindsets help (hurt) portion control

Derek D. Rucker^*, Sharlene He

^*Corresponding author for this work

Marketing

Research output: Contribution to journal › Article › peer-review

13 Scopus citations

Abstract

The present work discusses how psychological mindsets—orientations that affect how consumers encode, interpret, and respond to information— can help, as well as hurt, portion control. To this end, the current article first provides an overview of the general idea of psychological mindsets. Subsequently, evidence from three distinct areas of mindset research is reviewed: power and powerlessness; fixed and growth; promotion and prevention. For each literature, the relevant mindsets are discussed, and their implications for consumer behavior generally and portion control specifically are illuminated. The paper also provides a discussion of gaps in mindset research with consideration given to how to bridge the theoretical development on mindsets to practical applications.

Original language	English (US)
Pages (from-to)	425-431
Number of pages	7
Journal	Appetite
Volume	103
DOIs	https://doi.org/10.1016/j.appet.2016.01.005
State	Published - Dec 22 2015

Keywords

Fixed and growth
Mindsets
Portion control
Power and powerlessness
Promotion and prevention

ASJC Scopus subject areas

Nutrition and Dietetics
General Psychology

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1016/j.appet.2016.01.005

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title = "Psychological mindsets affect consumption: How different mindsets help (hurt) portion control",

abstract = "The present work discusses how psychological mindsets—orientations that affect how consumers encode, interpret, and respond to information— can help, as well as hurt, portion control. To this end, the current article first provides an overview of the general idea of psychological mindsets. Subsequently, evidence from three distinct areas of mindset research is reviewed: power and powerlessness; fixed and growth; promotion and prevention. For each literature, the relevant mindsets are discussed, and their implications for consumer behavior generally and portion control specifically are illuminated. The paper also provides a discussion of gaps in mindset research with consideration given to how to bridge the theoretical development on mindsets to practical applications.",

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AB - The present work discusses how psychological mindsets—orientations that affect how consumers encode, interpret, and respond to information— can help, as well as hurt, portion control. To this end, the current article first provides an overview of the general idea of psychological mindsets. Subsequently, evidence from three distinct areas of mindset research is reviewed: power and powerlessness; fixed and growth; promotion and prevention. For each literature, the relevant mindsets are discussed, and their implications for consumer behavior generally and portion control specifically are illuminated. The paper also provides a discussion of gaps in mindset research with consideration given to how to bridge the theoretical development on mindsets to practical applications.

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KW - Power and powerlessness

KW - Promotion and prevention

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Psychological mindsets affect consumption: How different mindsets help (hurt) portion control

Abstract

Keywords

ASJC Scopus subject areas

UN SDGs

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