Public Address Scholarship in the New Century

Achievements and Challenges

David H Zarefsky*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

7 Citations (Scopus)
Original languageEnglish (US)
Title of host publicationThe Handbook of Rhetoric and Public Address
PublisherWiley Blackwell
Pages67-85
Number of pages19
ISBN (Print)9781405178136
DOIs
StatePublished - May 5 2010

Keywords

  • "public address" - meaning oration, pure and simple
  • Array of scholarship in public address - unravelling the paradox, goal of this essay
  • Case studies or theory building - cases of public address and building broader generalizations
  • Explosion of scholarly output - increased sophistication, dazzling features of contemporary moment
  • Olson's studies of revolutionary-era iconography - how colonists envisioned intercolonial relationships
  • Public address scholarship - new century achievements and challenges
  • Public discourse, focusing on marginalized and underrepresented
  • Reception studies - quasi-empirical reconstructions of how actual audiences understood and reacted to a text
  • Rich and meaningful dialogues - between past and present, great rewards of studying public address
  • Wide-ranging pluralistic approach - reinvigorating public address scholarship

ASJC Scopus subject areas

  • Social Sciences(all)

Cite this

Zarefsky, D. H. (2010). Public Address Scholarship in the New Century: Achievements and Challenges. In The Handbook of Rhetoric and Public Address (pp. 67-85). Wiley Blackwell. https://doi.org/10.1002/9781444324105.ch2
Zarefsky, David H. / Public Address Scholarship in the New Century : Achievements and Challenges. The Handbook of Rhetoric and Public Address. Wiley Blackwell, 2010. pp. 67-85
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Zarefsky, DH 2010, Public Address Scholarship in the New Century: Achievements and Challenges. in The Handbook of Rhetoric and Public Address. Wiley Blackwell, pp. 67-85. https://doi.org/10.1002/9781444324105.ch2

Public Address Scholarship in the New Century : Achievements and Challenges. / Zarefsky, David H.

The Handbook of Rhetoric and Public Address. Wiley Blackwell, 2010. p. 67-85.

Research output: Chapter in Book/Report/Conference proceedingChapter

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KW - Reception studies - quasi-empirical reconstructions of how actual audiences understood and reacted to a text

KW - Rich and meaningful dialogues - between past and present, great rewards of studying public address

KW - Wide-ranging pluralistic approach - reinvigorating public address scholarship

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Zarefsky DH. Public Address Scholarship in the New Century: Achievements and Challenges. In The Handbook of Rhetoric and Public Address. Wiley Blackwell. 2010. p. 67-85 https://doi.org/10.1002/9781444324105.ch2