Public Address Scholarship in the New Century: Achievements and Challenges

David Zarefsky*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

12 Scopus citations
Original languageEnglish (US)
Title of host publicationThe Handbook of Rhetoric and Public Address
Number of pages19
ISBN (Print)9781405178136
StatePublished - May 5 2010


  • "public address" - meaning oration, pure and simple
  • Array of scholarship in public address - unravelling the paradox, goal of this essay
  • Case studies or theory building - cases of public address and building broader generalizations
  • Explosion of scholarly output - increased sophistication, dazzling features of contemporary moment
  • Olson's studies of revolutionary-era iconography - how colonists envisioned intercolonial relationships
  • Public address scholarship - new century achievements and challenges
  • Public discourse, focusing on marginalized and underrepresented
  • Reception studies - quasi-empirical reconstructions of how actual audiences understood and reacted to a text
  • Rich and meaningful dialogues - between past and present, great rewards of studying public address
  • Wide-ranging pluralistic approach - reinvigorating public address scholarship

ASJC Scopus subject areas

  • General Social Sciences

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