Abstract
This chapter pinpoints the most pressing problems in research on the effect of elite rhetoric on public opinion. It discusses the empirical and theoretical issues in four particular realms, namely the elite strategies of communications, the implications of political communications research on democratic theory, the conceptualization of communication effects, and the conditions that guide elite influence. The chapter offers a personal perspective on each of these realms, as well as examples and key questions that deserve further study.
Original language | English (US) |
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Title of host publication | The Oxford Handbook of American Public Opinion and the Media |
Publisher | Oxford University Press |
ISBN (Electronic) | 9780191728389 |
ISBN (Print) | 9780199545636 |
DOIs | |
State | Published - May 19 2011 |
Keywords
- Communication effects
- Democratic theory
- Elite influence
- Elite rhetoric
- Elite strategies
- Empirical issues
- Political communications research
- Theoretical issues
ASJC Scopus subject areas
- General Social Sciences