Public relations and tourism: Critical reflections and a research agenda

Jacquie L'Etang*, Jesper Falkheimer, Jairo Lugo

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

23 Scopus citations


This article is based on the belief that research focused on PR tourism is of fundamental importance to understanding the role of PR in contemporary culture. Our analysis shows that tourism has not received much attention from PR researchers and that a critical perspective uncovers a host of key issues in promotional culture: power, politics and diplomacy in international communication; risk, ethics and social responsibility; globalisation and multiculturalism; and 'media panics' and 'media events'.

Original languageEnglish (US)
Pages (from-to)68-76
Number of pages9
JournalPublic Relations Review
Issue number1
StatePublished - Mar 2007


  • Diplomacy
  • Globalisation
  • Media
  • Mega-events
  • Multicultural
  • Politics
  • Power
  • Promotional culture
  • Risk
  • Sport
  • Tourism

ASJC Scopus subject areas

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing


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