Abstract
This article is based on the belief that research focused on PR tourism is of fundamental importance to understanding the role of PR in contemporary culture. Our analysis shows that tourism has not received much attention from PR researchers and that a critical perspective uncovers a host of key issues in promotional culture: power, politics and diplomacy in international communication; risk, ethics and social responsibility; globalisation and multiculturalism; and 'media panics' and 'media events'.
Original language | English (US) |
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Pages (from-to) | 68-76 |
Number of pages | 9 |
Journal | Public Relations Review |
Volume | 33 |
Issue number | 1 |
DOIs | |
State | Published - Mar 2007 |
Keywords
- Diplomacy
- Globalisation
- Media
- Mega-events
- Multicultural
- Politics
- Power
- Promotional culture
- Risk
- Sport
- Tourism
ASJC Scopus subject areas
- Communication
- Organizational Behavior and Human Resource Management
- Marketing