| Original language | English |
|---|---|
| Pages (from-to) | 15-19 |
| Journal | Journal of Advertising Research |
| Volume | 10 |
| State | Published - 1970 |
Pupil dilation: What does it measure?
J. Hensel, R. Blackwell, B. Sternthal
Research output: Contribution to journal › Article › peer-review