Pursuing Risk-Sharing, Gain-Sharing Arrangements

James B L Thomson, James C. Anderson

Research output: Contribution to journalArticlepeer-review

5 Scopus citations

Abstract

Broadening market exchange with such arrangements is a progressive market strategy for suppliers to pursue selectively.

Original languageEnglish (US)
Pages (from-to)40-41
Number of pages2
JournalMarketing Management
Volume9
Issue number2
StatePublished - Jun 1 2000

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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