Pursuing Risk-Sharing, Gain-Sharing Arrangements

James B L Thomson, James C. Anderson

Research output: Contribution to journalArticlepeer-review

5 Scopus citations


Broadening market exchange with such arrangements is a progressive market strategy for suppliers to pursue selectively.

Original languageEnglish (US)
Pages (from-to)40-41
Number of pages2
JournalMarketing Management
Issue number2
StatePublished - Jun 1 2000

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Fingerprint Dive into the research topics of 'Pursuing Risk-Sharing, Gain-Sharing Arrangements'. Together they form a unique fingerprint.

Cite this