Pursuing Risk-Sharing, Gain-Sharing Arrangements

James B L Thomson; James C. Anderson

Pursuing Risk-Sharing, Gain-Sharing Arrangements

James B L Thomson, James C. Anderson

Marketing

Research output: Contribution to journal › Article › peer-review

9 Scopus citations

Abstract

Broadening market exchange with such arrangements is a progressive market strategy for suppliers to pursue selectively.

Original language	English (US)
Pages (from-to)	40-41
Number of pages	2
Journal	Marketing Management
Volume	9
Issue number	2
State	Published - Jun 1 2000

ASJC Scopus subject areas

Business and International Management
Marketing

Cite this

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title = "Pursuing Risk-Sharing, Gain-Sharing Arrangements",

abstract = "Broadening market exchange with such arrangements is a progressive market strategy for suppliers to pursue selectively.",

author = "Thomson, {James B L} and Anderson, {James C.}",

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Pursuing Risk-Sharing, Gain-Sharing Arrangements

Abstract

ASJC Scopus subject areas

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