Question-order effects in social network name generators

James E. Pustejovsky*, James P. Spillane

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

71 Scopus citations

Abstract

Social network surveys are an important tool for empirical research in a variety of fields, including the study of social capital and the evaluation of educational and social policy. A growing body of methodological research sheds light on the validity and reliability of social network survey data regarding a single relation, but much less attention has been paid to the measurement of multiplex networks and the validity of comparisons among criterion relations. In this paper, we identify ways that surveys designed to collect multiplex social network data might be vulnerable to question-order effects. We then test several hypotheses using a split-ballot experiment embedded in an online multiple name generator survey of teachers' advice networks, collected for a study of complete networks. We conclude by discussing implications for the design of multiple name generator social network surveys.

Original languageEnglish (US)
Pages (from-to)221-229
Number of pages9
JournalSocial Networks
Volume31
Issue number4
DOIs
StatePublished - Oct 2009

Funding

An earlier version of this paper was presented at the 28th annual International Sunbelt Social Network Conference, January 22–28, 2008 in St. Pete Beach, Florida. Work on this project is supported by the Distributed Leadership Studies ( http://www.distributedleadership.org ), funded by research grants from the National Science Foundation (RETA Grant EHR-0412510), with support from Northwestern University's School of Education and Social Policy and Institute for Policy Research. We thank Michael Lach, Gina Grant, Bill Suttles, Ruth Heaton, and Jim Lewis for their assistance with data collection, and Ken Frank for many helpful comments on our analysis. We also gratefully acknowledge the helpful feedback we received from two anonymous reviewers, and the dedicated support of our research team, especially Enrique Orlina, Virginia Pitts, Cindy Sigal, Bijou Hunt, and Cassandra Chen. All opinions and conclusions expressed in this paper are our own and do not reflect the views of any funding agency.

Keywords

  • Reliability
  • Social network name generators
  • Survey design

ASJC Scopus subject areas

  • Anthropology
  • Sociology and Political Science
  • General Social Sciences
  • General Psychology

Fingerprint

Dive into the research topics of 'Question-order effects in social network name generators'. Together they form a unique fingerprint.

Cite this