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Ratings analysis: Audience measurement and analytics, fourth edition
James G. Webster
, Patricia F. Phalen, Lawrence W. Lichty
Communication Studies
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Book/Report
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Book
3
Scopus citations
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Social Sciences
Analysis
100%
Audience
100%
Audience Research
83%
Advertising
66%
Electronic Media
50%
Markets
50%
Edition
50%
Measurement
33%
Social Media
33%
Mass Media
33%
Specific Industry
33%
Information Systems
16%
Scientific Methods
16%
Guides
16%
New Technology
16%
Cultural Users
16%
Research
16%
Exchange Economics
16%
Process Analysis
16%
Financial Analysis
16%
Support
16%
Information
16%
Students
16%
Understanding
16%
Growth
16%
Consumers
16%
Change
16%
Application
16%
Programming
16%
Distribution
16%
History
16%
Academic
16%
China
16%
Policy
16%
Social Policy
16%
INIS
advertising
66%
data
50%
market
50%
industry
33%
policy
33%
tools
16%
growth
16%
information
16%
applications
16%
business
16%
expansion
16%
distribution
16%
programming
16%
increasing
16%
china
16%
economics
16%
information systems
16%
Computer Science
Audience Research
83%
Audience Measurement
33%
Emerging Technology
16%
Information Systems
16%
Economic Exchange
16%
Analysis Process
16%
Application
16%
Analytics
16%
Channels
16%
Related Industry
16%