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Ratings analysis: Audience measurement and analytics, fourth edition
James G. Webster
, Patricia F. Phalen, Lawrence W. Lichty
Communication Studies
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Book/Report
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Book
4
Scopus citations
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Keyphrases
Audience Analytics
100%
Fourth Edition
100%
Rate Analysis
100%
Audience Studies
100%
Audience Measurement
100%
Electronic Media
60%
Media Audiences
40%
Mass Media
40%
Major Change
20%
China
20%
Politicians
20%
Social Policy
20%
Social Media
20%
Media Industries
20%
New Markets
20%
New Channel
20%
Practical Guide
20%
Rating Data
20%
International Markets
20%
Economic Exchange
20%
Media Distribution
20%
Media Market
20%
Hulu
20%
Related Industries
20%
4th Edition
20%
Financial Analysis
20%
Social Sciences
Audience Research
100%
Electronic Media
60%
Mass Media
40%
Information Systems
20%
Scientific Methods
20%
Exchange Economics
20%
Financial Analysis
20%
China
20%
Economics, Econometrics and Finance
Specific Industry
100%
Exchange Economics
50%
Business Research
50%