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Ratings analysis: Audience measurement and analytics, fourth edition
James G. Webster
, Patricia F. Phalen, Lawrence W. Lichty
Communication Studies
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Book/Report
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Book
4
Scopus citations
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Social Sciences
Academic
16%
Advertising
66%
Analysis
100%
Application
16%
Audience
100%
Audience Research
83%
Change
16%
China
16%
Consumers
16%
Cultural Users
16%
Distribution
16%
Edition
100%
Electronic Media
50%
Exchange Economics
16%
Financial Analysis
16%
Growth
16%
Guides
16%
History
16%
Information
16%
Information Systems
16%
Markets
50%
Mass Media
33%
Measurement
100%
New Technology
16%
Policy
16%
Process Analysis
16%
Programming
16%
Research
16%
Scientific Methods
16%
Social Policy
16%
Specific Industry
33%
Students
16%
Support
16%
Understanding
16%
INIS
advertising
100%
applications
25%
business
25%
china
25%
data
75%
distribution
25%
economics
25%
expansion
25%
growth
25%
increasing
25%
industry
50%
information
25%
information systems
25%
market
75%
policy
50%
programming
25%
tools
25%
Computer Science
Analysis Process
20%
Analytics
100%
Application
20%
Audience Measurement
100%
Audience Research
100%
Channels
20%
Economic Exchange
20%
Emerging Technology
20%
Information Systems
20%
Related Industry
20%
Social Media
20%