Ratings analysis in advertising: Media and audiences

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationCritical readings
Subtitle of host publicationMedia and audiences
Place of PublicationMaidenhead, UK
PublisherOpen University Press
Pages181-195
StatePublished - 2003

Cite this

Webster, J. G. (2003). Ratings analysis in advertising: Media and audiences. In Critical readings: Media and audiences (pp. 181-195). Open University Press.