| Original language | English |
|---|---|
| Title of host publication | Critical readings |
| Subtitle of host publication | Media and audiences |
| Place of Publication | Maidenhead, UK |
| Publisher | Open University Press |
| Pages | 181-195 |
| State | Published - 2003 |
Ratings analysis in advertising: Media and audiences
Research output: Chapter in Book/Report/Conference proceeding › Chapter