Reciprocity of Liking

Paul W. Eastwick, Eli J Finkel

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary


Reciprocity is a central feature of human relationships. The ethic of reciprocity is espoused by nearly every major religion, and human culture would grind to a halt if people did not routinely exchange goods, services, and other benefits with one another. Reciprocity of liking (also called reciprocity of attraction or reciprocal liking) is a particular type of reciprocity that refers to the tendency for people to like others who express liking for them. Reciprocity of liking is a key principle of attraction; at times, it has even been called a cultural truism. This entry reviews research and theory about reciprocity of liking.
Original languageEnglish (US)
Title of host publicationEncyclopedia of Human Relationships
EditorsHarry T. Reis, Susan Sprecher
Place of PublicationThousand Oaks, CA
PublisherSAGE Publications, Inc
Number of pages4
ISBN (Electronic)9781412958479
ISBN (Print)9781412958462
StatePublished - 2009


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