| Original language | English (US) |
|---|---|
| Title of host publication | Encyclopedia of Human Relationships |
| Editors | Harry T. Reis, Susan Sprecher |
| Place of Publication | Thousand Oaks, CA |
| Publisher | SAGE Publications, Inc |
| Pages | 1333-1336 |
| Number of pages | 4 |
| Volume | 3 |
| ISBN (Electronic) | 9781412958479 |
| ISBN (Print) | 9781412958462 |
| State | Published - 2009 |
Abstract
Reciprocity is a central feature of human relationships. The ethic of reciprocity is espoused by nearly every major religion, and human culture would grind to a halt if people did not routinely exchange goods, services, and other benefits with one another. Reciprocity of liking (also called reciprocity of attraction or reciprocal liking) is a particular type of reciprocity that refers to the tendency for people to like others who express liking for them. Reciprocity of liking is a key principle of attraction; at times, it has even been called a cultural truism. This entry reviews research and theory about reciprocity of liking.