| Translated title of the contribution | Advertising in Europe: To adapt or not adapt culturally? |
|---|---|
| Original language | German |
| Pages (from-to) | 12-15 |
| Number of pages | 4 |
| Journal | Tekst[blad] |
| Volume | 13 |
| Issue number | 3 |
| State | Published - 2007 |
Reclame in Europa: Reclame wel of niet cultureel aanpassen?
J. Hornikx, D. J. O'Keefe
Research output: Contribution to journal › Article