Reconsidering the multinomial probit model

Recently developed computational methods have greatly reduced the difficulty of estimating multinomial probit models and may soon make multinomial probit a computationally feasible option in applied travel demand modeling. This paper discusses some of the benefits and costs that are associated with the use of multinomial probit in demand modeling. It is argued that although there are situations in which multinomial probit is essential for achieving a satisfactory model, most problems with existing demand models are unlikely to be mitigated by the use of multinomial probit.