Redefining neuromarketing as an integrated science of influence

Hans C. Breiter*, Martin Block, Anne J. Blood, Bobby Calder, Laura Chamberlain, Nick Lee, Sherri Livengood, Frank J. Mulhern, Kalyan Raman, Don Schultz, Daniel B. Stern, Vijay Viswanathan, Fengqing Zoe Zhang

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

23 Scopus citations

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Medicine & Life Sciences