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Redefining neuromarketing as an integrated science of influence
Hans C. Breiter*, Martin Block, Anne J. Blood, Bobby Calder, Laura Chamberlain, Nick Lee, Sherri Livengood, Frank J. Mulhern, Kalyan Raman, Don Schultz, Daniel B. Stern, Vijay Viswanathan, Fengqing Zoe Zhang
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
44
Scopus
citations