Redesigning marketing to fit a different marketplace

Don Edward Schultz*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Future of Marketing
Subtitle of host publicationCritical 21st Century Perspectives
PublisherPalgrave Macmillan
Number of pages29
ISBN (Electronic)9780230599857
ISBN (Print)9780333992869
StatePublished - Feb 4 2003

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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