Original language | English (US) |
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Title of host publication | The Future of Marketing |
Subtitle of host publication | Critical 21st Century Perspectives |
Publisher | Palgrave Macmillan |
Pages | 12-40 |
Number of pages | 29 |
ISBN (Electronic) | 9780230599857 |
ISBN (Print) | 9780333992869 |
DOIs | |
State | Published - Feb 4 2003 |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- General Business, Management and Accounting