Redirecting Our Communication Objectives

Don Schultz

doi:10.1080/10641734.2018.1513745

Redirecting Our Communication Objectives

Don Schultz^*

^*Corresponding author for this work

Integrated Marketing Communications

Research output: Contribution to journal › Comment/debate › peer-review

Original language	English (US)
Pages (from-to)	222-225
Number of pages	4
Journal	Journal of Current Issues and Research in Advertising
Volume	39
Issue number	3
DOIs	https://doi.org/10.1080/10641734.2018.1513745
State	Published - Sep 2 2018

ASJC Scopus subject areas

Marketing

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10.1080/10641734.2018.1513745

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title = "Redirecting Our Communication Objectives",

author = "Don Schultz",

year = "2018",

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Redirecting Our Communication Objectives

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