Reducing cigarette smoking: an opportunity for social marketing?

K. F. Fox*, P. Kotler

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

7 Scopus citations
Original languageEnglish (US)
Pages (from-to)8-17
Number of pages10
JournalJournal of Health Care Marketing
Volume1
Issue number1
StatePublished - Dec 1980

ASJC Scopus subject areas

  • Medicine (miscellaneous)
  • Marketing

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