Reflections on "Consumer Preference Formation and Pioneering Advantage"

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	570-573
Journal	Journal of Marketing Research
Volume	31
State	Published - 1994

Cite this

@article{46243002871a45818ede2e606edd5a0d,

title = "Reflections on {"}Consumer Preference Formation and Pioneering Advantage{"}",

author = "Carpenter, {Gregory S.} and Kent Nakamoto",

year = "1994",

language = "English",

volume = "31",

pages = "570--573",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}