Regrets in the East and West: Role of intrapersonal versus interpersonal norms

Taekyun Hur; Neal J. Roese; Jae Eun Namkoong

doi:10.1111/j.1467-839X.2009.01275.x

Regrets in the East and West: Role of intrapersonal versus interpersonal norms

Taekyun Hur^*, Neal J. Roese, Jae Eun Namkoong

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Abstract

Regrets are stronger following atypical than following normal behaviour. No studies have tested this effect for both intrapersonal normality (consistency within a person) and interpersonal normality (consistency between people) simultaneously. The present research examined whether the impact of violating the two kinds of normality on regret varies across cultures, using a manipulation of mutability crossed with that of norm violation. Among Korean participants (but not Americans) the impacts of mutability on regret were stronger when the intrapersonal rather than the interpersonal norm was violated, which was interpreted in terms of the greater collectivist emphasis in Korea than in the USA.

Original language	English (US)
Pages (from-to)	151-156
Number of pages	6
Journal	Asian Journal of Social Psychology
Volume	12
Issue number	2
DOIs	https://doi.org/10.1111/j.1467-839X.2009.01275.x
State	Published - Jun 2009

Keywords

Counterfactual thinking
Cross-cultural variation
Mutability
Normality
Regret

ASJC Scopus subject areas

Social Psychology
General Social Sciences

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10.1111/j.1467-839X.2009.01275.x

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AB - Regrets are stronger following atypical than following normal behaviour. No studies have tested this effect for both intrapersonal normality (consistency within a person) and interpersonal normality (consistency between people) simultaneously. The present research examined whether the impact of violating the two kinds of normality on regret varies across cultures, using a manipulation of mutability crossed with that of norm violation. Among Korean participants (but not Americans) the impacts of mutability on regret were stronger when the intrapersonal rather than the interpersonal norm was violated, which was interpreted in terms of the greater collectivist emphasis in Korea than in the USA.

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Regrets in the East and West: Role of intrapersonal versus interpersonal norms

Abstract

Keywords

ASJC Scopus subject areas

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