| Original language | English |
|---|---|
| Title of host publication | The Tao of IMC |
| Editors | Kim, Schultz |
| State | Published - 2006 |
Relationship Branding
Edward C. Malthouse, [No Value] Calder
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Edward C. Malthouse, [No Value] Calder
Research output: Chapter in Book/Report/Conference proceeding › Chapter
| Original language | English |
|---|---|
| Title of host publication | The Tao of IMC |
| Editors | Kim, Schultz |
| State | Published - 2006 |