Original language | English |
---|---|
Title of host publication | The Tao of IMC |
Editors | Kim, Schultz |
State | Published - 2006 |
Relationship Branding
Edward C. Malthouse, [No Value] Calder
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Edward C. Malthouse, [No Value] Calder
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Original language | English |
---|---|
Title of host publication | The Tao of IMC |
Editors | Kim, Schultz |
State | Published - 2006 |