Relationship Branding and CRM

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationKellogg on Branding
PublisherJohn Wiley & Sons
Pages150-168
StatePublished - 2005

Cite this

Calder, B. (2005). Relationship Branding and CRM. In Kellogg on Branding (pp. 150-168). John Wiley & Sons.