Relationship Marketing: Positioning for the Future

Jonathan R. Copulsky; Michael J. Wolf

doi:10.1108/eb060069

Relationship Marketing: Positioning for the Future

Jonathan R. Copulsky, Michael J. Wolf

Integrated Marketing Communications

Research output: Contribution to journal › Review article › peer-review

130 Scopus citations

Abstract

There are strategic opportunities for companies that are on the leading edge of relationship marketing techniques.

Original language	English (US)
Pages (from-to)	16-20
Number of pages	5
Journal	Journal of Business Strategy
Volume	11
Issue number	4
DOIs	https://doi.org/10.1108/eb060069
State	Published - Apr 1990

ASJC Scopus subject areas

Management Information Systems
Strategy and Management

Access to Document

10.1108/eb060069

Cite this

@article{2dc1ec302edd42dbb115f947d238bbe6,

title = "Relationship Marketing: Positioning for the Future",

abstract = "There are strategic opportunities for companies that are on the leading edge of relationship marketing techniques.",

author = "Copulsky, {Jonathan R.} and Wolf, {Michael J.}",

year = "1990",

month = apr,

doi = "10.1108/eb060069",

language = "English (US)",

volume = "11",

pages = "16--20",

journal = "Journal of Business Strategy",

issn = "0275-6668",

publisher = "Emerald Group Publishing Ltd.",

number = "4",

}

TY - JOUR

T1 - Relationship Marketing

T2 - Positioning for the Future

AU - Copulsky, Jonathan R.

AU - Wolf, Michael J.

PY - 1990/4

Y1 - 1990/4

N2 - There are strategic opportunities for companies that are on the leading edge of relationship marketing techniques.

AB - There are strategic opportunities for companies that are on the leading edge of relationship marketing techniques.

UR - http://www.scopus.com/inward/record.url?scp=0025456299&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0025456299&partnerID=8YFLogxK

U2 - 10.1108/eb060069

DO - 10.1108/eb060069

M3 - Review article

C2 - 10106864

AN - SCOPUS:0025456299

SN - 0275-6668

VL - 11

SP - 16

EP - 20

JO - Journal of Business Strategy

JF - Journal of Business Strategy

IS - 4

ER -

Relationship Marketing: Positioning for the Future

Abstract

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Cite this