Relationship Marketing: Positioning for the Future

Jonathan R. Copulsky, Michael J. Wolf

Research output: Contribution to journalReview articlepeer-review

125 Scopus citations

Abstract

There are strategic opportunities for companies that are on the leading edge of relationship marketing techniques.

Original languageEnglish (US)
Pages (from-to)16-20
Number of pages5
JournalJournal of Business Strategy
Volume11
Issue number4
DOIs
StatePublished - Apr 1990

ASJC Scopus subject areas

  • Management Information Systems
  • Strategy and Management

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