Relative Effectiveness of Three Behavioral Influence Strategies as Supplements to Persuasion in a Marketing Context

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	229-242
Journal	Journal of Marketing Research
Volume	15
State	Published - May 1978

Cite this

@article{6e86a572c9054941b96be0b372c0d4f7,

title = "Relative Effectiveness of Three Behavioral Influence Strategies as Supplements to Persuasion in a Marketing Context",

author = "Tybout, {Alice M.}",

year = "1978",

month = may,

language = "English",

volume = "15",

pages = "229--242",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}