TY - JOUR
T1 - Replicating and Extending Our Understanding of How Managers Can Adjust the “Warm Glow Thermostat”
AU - Giebelhausen, Michael
AU - Chun, Hae Eun Helen
N1 - Publisher Copyright:
© 2017, © The Author(s) 2017.
PY - 2017/5/1
Y1 - 2017/5/1
N2 - This article presents four studies that replicate and extend a recent article examining how guest participation in voluntary green programs (e.g., towel reuse) increases service satisfaction by evoking a “warm glow” response. Importantly for managers, we not only replicate across new hospitality and service contexts but also conceptualize alternative incentive paradigms, and test alternative mediators. In particular, we reconceptualize the “self-benefiting” versus “other-benefiting” incentive structure presented by Giebelhausen, Chun, Cronin, and Hult to consider “virtue,” “vice,” and “cash” incentives (i.e., three different types of self-benefiting incentives). The results provide managers with a better understanding of how they should promote and reward sustainable guest behavior. In addition to managerial implications, the present research also contributes to the academic literature on a growing phenomenon that has important implications for both business and society at large.
AB - This article presents four studies that replicate and extend a recent article examining how guest participation in voluntary green programs (e.g., towel reuse) increases service satisfaction by evoking a “warm glow” response. Importantly for managers, we not only replicate across new hospitality and service contexts but also conceptualize alternative incentive paradigms, and test alternative mediators. In particular, we reconceptualize the “self-benefiting” versus “other-benefiting” incentive structure presented by Giebelhausen, Chun, Cronin, and Hult to consider “virtue,” “vice,” and “cash” incentives (i.e., three different types of self-benefiting incentives). The results provide managers with a better understanding of how they should promote and reward sustainable guest behavior. In addition to managerial implications, the present research also contributes to the academic literature on a growing phenomenon that has important implications for both business and society at large.
KW - green marketing
KW - hospitality
KW - sustainability
KW - warm glow
UR - http://www.scopus.com/inward/record.url?scp=85018781221&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85018781221&partnerID=8YFLogxK
U2 - 10.1177/1938965516686117
DO - 10.1177/1938965516686117
M3 - Article
AN - SCOPUS:85018781221
VL - 58
SP - 122
EP - 133
JO - Cornell Hospitality Quarterly
JF - Cornell Hospitality Quarterly
SN - 1938-9655
IS - 2
ER -