Reshaping the boundaries of marketing communication to bond with consumers

Rossella C. Gambetti*, Don Edward Schultz

*Corresponding author for this work

Research output: Contribution to journalEditorial

1 Scopus citations
Original languageEnglish (US)
Pages (from-to)1-4
Number of pages4
JournalJournal of Marketing Communications
Volume21
Issue number1
DOIs
StatePublished - Jan 1 2015

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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