Reshaping the boundaries of marketing communication to bond with consumers

Rossella C. Gambetti; Don Edward Schultz

doi:10.1080/13527266.2014.970821

Reshaping the boundaries of marketing communication to bond with consumers

Rossella C. Gambetti^*, Don Edward Schultz

^*Corresponding author for this work

Integrated Marketing Communications

Research output: Contribution to journal › Editorial › peer-review

4 Scopus citations

Original language	English (US)
Pages (from-to)	1-4
Number of pages	4
Journal	Journal of Marketing Communications
Volume	21
Issue number	1
DOIs	https://doi.org/10.1080/13527266.2014.970821
State	Published - Jan 1 2015

ASJC Scopus subject areas

Business and International Management
Marketing

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10.1080/13527266.2014.970821

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title = "Reshaping the boundaries of marketing communication to bond with consumers",

author = "Gambetti, {Rossella C.} and Schultz, {Don Edward}",

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Reshaping the boundaries of marketing communication to bond with consumers

ASJC Scopus subject areas

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