Resistance to Persuasion: An Attitude Strength Perspective: The Yin and Yang of Scientific Progress

Richard E. Petty, Zakary L. Tormala, Derek D. Rucker

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPerspectivism in Social Psychology
Subtitle of host publicationThe Yin and Yang of Scientific Progress
EditorsJ. T. Jost, M. R. Banaji, D. A. Prentice
Place of PublicationWashington, D.C.
PublisherAmerican Psychology Association
StatePublished - 2004

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