Respecting the PSB heritage in the PSM brand

Research output: Contribution to journalArticlepeer-review

6 Scopus citations
Original languageEnglish (US)
Pages (from-to)21-35
Number of pages15
JournalJMM International Journal on Media Management
Volume13
Issue number1
DOIs
StatePublished - Jan 1 2011

ASJC Scopus subject areas

  • Communication
  • Strategy and Management

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