Response Function Estimation Using the Equity Estimator

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	72-83
Journal	Journal of Marketing Research
Volume	28
State	Published - Feb 1991

Cite this

@article{4e34754f93c841eba75e40292c169023,

title = "Response Function Estimation Using the Equity Estimator",

author = "Arvind Rangaswamy and Lakshman Krishnamurthi",

year = "1991",

month = feb,

language = "English",

volume = "28",

pages = "72--83",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}