Rethinking Marketing: Sustainable Marketing Enterprise in Asia

Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Sandra Liu

Research output: Book/ReportBook

Original languageEnglish
PublisherPearson Education
ISBN (Print)9780130465443
StatePublished - 2002

Cite this

Kotler, P., Kartajaya, H., Huan, H. D., & Liu, S. (2002). Rethinking Marketing: Sustainable Marketing Enterprise in Asia. Pearson Education.