| Original language | English |
|---|---|
| Title of host publication | Kellogg on Advertising and Media |
| Editors | Bobby J. Calder |
| Publisher | John Wiley & Sons |
| Pages | 139-158 |
| State | Published - 2008 |
Rethinking Message Strategies: The Difference between Thin and Thick Slicing
Research output: Chapter in Book/Report/Conference proceeding › Chapter