| Original language | English (US) |
|---|---|
| Pages (from-to) | 18-23 |
| Number of pages | 6 |
| Journal | Marketing Management |
| Volume | 18 |
| Issue number | 4 |
| State | Published - Jul 2009 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Rethinking the chain
Robert Shaw*, Philip Kotler
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
2
Scopus
citations