Rethinking the chain

Robert Shaw*, Philip Kotler

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Scopus citations
Original languageEnglish (US)
Pages (from-to)18-23
Number of pages6
JournalMarketing Management
Volume18
Issue number4
StatePublished - Jul 1 2009

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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