Review of Handbook of Data Mining and Knowledge Discovery edited by Willi Klösgen and Jan M Zytkow

F. Mulhern, E. Malthouse

Research output: Contribution to journalBook/Film/Article review

Abstract

Handbook of Data Mining and Knowledge Discovery edited by Willi Klösgen and Jan M Zytkow. Oxford: Oxford University Press, 2002. 1064 pp. ISBN 9780195118315.
Original languageEnglish
Pages (from-to)372-374
Number of pages3
JournalJournal of Marketing Research
StatePublished - 2003

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