Abstract
Handbook of Data Mining and Knowledge Discovery edited by Willi Klösgen and Jan M Zytkow. Oxford: Oxford University Press, 2002. 1064 pp. ISBN 9780195118315.
Original language | English |
---|---|
Pages (from-to) | 372-374 |
Number of pages | 3 |
Journal | Journal of Marketing Research |
State | Published - 2003 |