Revisiting marketing: The apple store experience typifies a new visionfor marketing

Don E. Schultz^*, Chekitan Dev

^*Corresponding author for this work

Research output: Contribution to journal › Comment/debate › peer-review

1 Scopus citations

ASJC Scopus subject areas

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title = "Revisiting marketing: The apple store experience typifies a new visionfor marketing",

author = "Schultz, {Don E.} and Chekitan Dev",

year = "2012",

month = jun,

day = "1",

language = "English (US)",

volume = "21",

pages = "45--47",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "2",

}

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AU - Dev, Chekitan

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AN - SCOPUS:84864763985

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