Revisiting marketing: The apple store experience typifies a new visionfor marketing

Don E. Schultz*, Chekitan Dev

*Corresponding author for this work

Research output: Contribution to journalComment/debatepeer-review

Original languageEnglish (US)
Pages (from-to)45-47
Number of pages3
JournalMarketing Management
Volume21
Issue number2
StatePublished - Jun 1 2012

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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