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Ridge regression and direct marketing scoring models
Edward C. Malthouse
Integrated Marketing Communications
Research output
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Contribution to journal
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Article
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peer-review
52
Scopus citations
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Dive into the research topics of 'Ridge regression and direct marketing scoring models'. Together they form a unique fingerprint.
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Engineering
Degree of Freedom
100%
Estimated Value
100%
Least Square
100%
Marketer
100%
Mean-Squared-Error
100%
Selection Method
100%
Keyphrases
Bias-variance Tradeoff
14%
Degrees of Freedom
14%
Direct Marketers
14%
Direct Marketing
100%
Effective number of Parameters
14%
Marketing Information
14%
Mean Squared Error
14%
Ordinary Least Square Model
14%
Overfitting
14%
Regression Estimates
14%
Regression Model
14%
Ridge Regression
100%
Scoring Model
100%
Selection Strategy
14%
Slope Coefficient
14%
Stepwise Regression
28%
Variable Subset Selection
14%
Mathematics
Degree of Freedom
14%
Direct Marketer
14%
Estimated Value
14%
Feature Subset Selection
14%
Key Property
14%
Least Square
14%
Regression Model
14%
Ridge Regression
100%
Scoring Model
100%
Slope Coefficient
14%
Squared Error
14%
Stepwise Regression
28%
Variance
14%
Agricultural and Biological Sciences
Least Square
100%
Selection Method
100%
Economics, Econometrics and Finance
Direct Marketing
100%