TY - JOUR
T1 - Rise Up
T2 - Understanding Youth Social Entrepreneurs and Their Ecosystems
AU - Bublitz, Melissa G.
AU - Chaplin, Lan Nguyen
AU - Peracchio, Laura A.
AU - Cermin, Ashley Deutsch
AU - Dida, Mentor
AU - Escalas, Jennifer Edson
AU - Eilert, Meike
AU - Gloukhovtsev, Alexei
AU - Miller, Elizabeth G.
N1 - Publisher Copyright:
© American Marketing Association 2020.
PY - 2021/4
Y1 - 2021/4
N2 - This research focuses on youth social entrepreneurs who are leading ventures that address pressing societal problems including climate change, gun reform, and social justice. It answers Journal of Public Policy & Marketing’s call for more research in marketing on social entrepreneurship. Consistent with the mission of Transformative Consumer Research to enhance individual and societal well-being, this research explores how the dynamic ecosystem of youth social entrepreneurs empowers them to rise up to transform people, communities, and the future for the better. The authors partnered with 20 established youth social entrepreneurs who have founded social impact initiatives as well as two organizations that support youth social entrepreneurs, Ashoka and Future Coalition, to develop a framework for understanding the ecosystem that encourages youth social entrepreneurs to enhance people’s well-being and make the world a better place. This framework integrates the experiences of these youth social entrepreneur partners and extant literature in marketing and related disciplines to provide guidance that can help researchers, policy makers, educators, and parents design an environment to support the success of youth social entrepreneurs.
AB - This research focuses on youth social entrepreneurs who are leading ventures that address pressing societal problems including climate change, gun reform, and social justice. It answers Journal of Public Policy & Marketing’s call for more research in marketing on social entrepreneurship. Consistent with the mission of Transformative Consumer Research to enhance individual and societal well-being, this research explores how the dynamic ecosystem of youth social entrepreneurs empowers them to rise up to transform people, communities, and the future for the better. The authors partnered with 20 established youth social entrepreneurs who have founded social impact initiatives as well as two organizations that support youth social entrepreneurs, Ashoka and Future Coalition, to develop a framework for understanding the ecosystem that encourages youth social entrepreneurs to enhance people’s well-being and make the world a better place. This framework integrates the experiences of these youth social entrepreneur partners and extant literature in marketing and related disciplines to provide guidance that can help researchers, policy makers, educators, and parents design an environment to support the success of youth social entrepreneurs.
KW - Transformative Consumer Research
KW - mindset
KW - social entrepreneurship
KW - social impact
KW - youth social entrepreneur
UR - http://www.scopus.com/inward/record.url?scp=85088973387&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85088973387&partnerID=8YFLogxK
U2 - 10.1177/0743915620937702
DO - 10.1177/0743915620937702
M3 - Article
AN - SCOPUS:85088973387
SN - 0743-9156
VL - 40
SP - 206
EP - 225
JO - Journal of Public Policy and Marketing
JF - Journal of Public Policy and Marketing
IS - 2
ER -