Rumor in brand community

Albert M. Muñiz*, Thomas C. O'Guinn, Gary Alan Fine

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

8 Scopus citations
Original languageEnglish (US)
Title of host publicationAdvances in Social and Organizational Psychology
Subtitle of host publicationA Tribute to Ralph Rosnow
PublisherLawrence Erlbaum Associates
Pages227-247
Number of pages21
ISBN (Print)9781410617446
DOIs
StatePublished - Jan 4 2006

ASJC Scopus subject areas

  • Psychology(all)

Cite this

Muñiz, A. M., O'Guinn, T. C., & Fine, G. A. (2006). Rumor in brand community. In Advances in Social and Organizational Psychology: A Tribute to Ralph Rosnow (pp. 227-247). Lawrence Erlbaum Associates. https://doi.org/10.4324/9781410617446