Rumor in brand community

Albert M. Muñiz*, Thomas C. O'Guinn, Gary Alan Fine

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

8 Scopus citations
Original languageEnglish (US)
Title of host publicationAdvances in Social and Organizational Psychology
Subtitle of host publicationA Tribute to Ralph Rosnow
PublisherLawrence Erlbaum Associates
Number of pages21
ISBN (Print)9781410617446
StatePublished - Jan 4 2006

ASJC Scopus subject areas

  • Psychology(all)

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