Sales force compensation: Research insights and research potential

Anne T. Coughlan*, Kissan Joseph

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

9 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Business-to-Business Marketing
PublisherEdward Elgar Publishing Ltd.
Pages473-495
Number of pages23
ISBN (Print)9781849801423
DOIs
StatePublished - Jan 1 2012

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

Cite this

Coughlan, A. T., & Joseph, K. (2012). Sales force compensation: Research insights and research potential. In Handbook of Business-to-Business Marketing (pp. 473-495). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9781781002445.00037