Original language | English (US) |
---|---|
Title of host publication | Handbook of Business-to-Business Marketing |
Publisher | Edward Elgar Publishing Ltd. |
Pages | 473-495 |
Number of pages | 23 |
ISBN (Print) | 9781849801423 |
DOIs | |
State | Published - 2012 |
ASJC Scopus subject areas
- Business, Management and Accounting(all)
- Economics, Econometrics and Finance(all)