Savoring an upcoming experience affects ongoing and remembered consumption enjoyment

Haeeun Helen Chun, Kristin Diehl, Deborah J. MacInnis

Research output: Contribution to journalArticlepeer-review

29 Scopus citations

Fingerprint

Dive into the research topics of 'Savoring an upcoming experience affects ongoing and remembered consumption enjoyment'. Together they form a unique fingerprint.

Business & Economics