Schema Congruity as a Basis for Product Evaluation

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	39-54
Journal	Journal of Consumer Research
Volume	16
State	Published - Jun 1989

Cite this

@article{77e1a3f3b6fe4e7e8392ebdb425bdf72,

title = "Schema Congruity as a Basis for Product Evaluation",

author = "Joan Meyers-Levy and Tybout, {Alice M.}",

year = "1989",

month = jun,

language = "English",

volume = "16",

pages = "39--54",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "University of Chicago",

}