| Original language | English |
|---|---|
| Title of host publication | Kellogg on Integrated Marketing |
| Publisher | wiley |
| Pages | 227-249 |
| State | Published - 2003 |
Scoring Models
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Research output: Chapter in Book/Report/Conference proceeding › Chapter
| Original language | English |
|---|---|
| Title of host publication | Kellogg on Integrated Marketing |
| Publisher | wiley |
| Pages | 227-249 |
| State | Published - 2003 |