Seeking visibility in a big tent: Digital communication and the people's climate march

Kjerstin Thorson, Stephanie Lynn Edgerly, Neta Kligler-Vilenchik, Yu Xu, Luping Wang

Research output: Contribution to journalArticlepeer-review

9 Scopus citations

Abstract

The September 2014 "People's Climate March" was reportedly the largest climate change mobilization in history. The coalition of organizations behind the march chose a strategy of inclusion: They sought to create a "big tent" for a climate movement. Building on theoretical developments in the literature on digital media and social movements, we used Twitter as a window to observe how march organizers and participants attempted to (a) create a digital space of shared attention intersecting with the on-the-ground event, and also (b) thread together diverse orientations to the climate issue.

Original languageEnglish (US)
Pages (from-to)4784-4806
Number of pages23
JournalInternational Journal of Communication
Volume10
StatePublished - 2016

Keywords

  • Climate change
  • Protest
  • Social movements
  • Twitter

ASJC Scopus subject areas

  • Communication

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