Segmentation and Targeting

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationKellogg on Marketing
Subtitle of host publicationThe Kellogg Marketing Faculty, Northwestern University
EditorsDawn Iacobucci
PublisherJohn Wiley & Sons
Pages3-30
Number of pages28
ISBN (Print)9780471054047
StatePublished - 2001

Cite this

Sternthal, B., & Tybout, A. M. (2001). Segmentation and Targeting. In D. Iacobucci (Ed.), Kellogg on Marketing: The Kellogg Marketing Faculty, Northwestern University (pp. 3-30). John Wiley & Sons.