| Original language | English |
|---|---|
| Title of host publication | Kellogg on Marketing |
| Subtitle of host publication | The Kellogg Marketing Faculty, Northwestern University |
| Editors | Dawn Iacobucci |
| Publisher | John Wiley & Sons |
| Pages | 3-30 |
| Number of pages | 28 |
| ISBN (Print) | 9780471054047 |
| State | Published - 2001 |
Segmentation and Targeting
Research output: Chapter in Book/Report/Conference proceeding › Chapter