Selectively pursuing more of you customer's business

James C. Anderson, James A. Narus

Research output: Contribution to journalArticlepeer-review

41 Scopus citations
Original languageEnglish (US)
Pages (from-to)42-49
Number of pages8
JournalMIT Sloan Management Review
Volume44
Issue number3
StatePublished - Mar 1 2003

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Business and International Management
  • Strategy and Management
  • Management of Technology and Innovation

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