Selectively pursuing more of you customer's business

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@article{3f7e51734ea246639726338ba9f126be,

title = "Selectively pursuing more of you customer's business",

author = "Anderson, {James C.} and Narus, {James A.}",

year = "2003",

month = mar,

day = "1",

language = "English (US)",

volume = "44",

pages = "42--49",

journal = "MIT Sloan Management Review",

issn = "0765-3697",

publisher = "De Boeck Sup{\'e}rieur",

number = "3",

}

TY - JOUR

T1 - Selectively pursuing more of you customer's business

AU - Anderson, James C.

AU - Narus, James A.

PY - 2003/3/1

Y1 - 2003/3/1

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M3 - Article

AN - SCOPUS:20444490759

SN - 0765-3697

VL - 44

SP - 42

EP - 49

JO - MIT Sloan Management Review

JF - MIT Sloan Management Review

IS - 3

ER -