Selling candidates like tubes of toothpaste: Is the comparison apt?

Esther Thorson, William G. Christ, Clarke L Caywood

Research output: Chapter in Book/Report/Conference proceedingChapter

10 Scopus citations


From these early days of televised political spots through the infamous “Little Girl and the Daisy" spot for Lyndon Johnson in 1964 and the more recently controversial Willie Horton and Boston Harbor commercials that the Bush campaign produced in 1988, the dominant assumption in the popular media as well as the academic literature has been that people do process political commercials in the same way they process brand commercials. As with so many aspects of political advertising, this assumption is not based on research findings but primarily on speculation.

Original languageEnglish (US)
Title of host publicationTelevision and Political Advertising
Subtitle of host publicationVolume I: Psychological Processes
PublisherTaylor and Francis
Number of pages28
ISBN (Electronic)9781135437220
ISBN (Print)0805806555, 9780805806557
StatePublished - Jan 1 2013

ASJC Scopus subject areas

  • Social Sciences(all)

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