Semiotics of Person and Nation Marketing

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing and Semiotics: New Directions in the Study of Signs for Sale
EditorsJean Umiker-Sebeok
PublisherMouton de Gruyter
Pages3-12
StatePublished - 1987

Cite this

Kotler, P. (1987). Semiotics of Person and Nation Marketing. In J. Umiker-Sebeok (Ed.), Marketing and Semiotics: New Directions in the Study of Signs for Sale (pp. 3-12). Mouton de Gruyter.