Servicescape elements, customer predispositions and service experience: The case of theme park visitors

Ping Dong, Noel Yee Man Siu*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

136 Scopus citations

Abstract

As the demand grows for customized services, so too the management of those experiences becomes more important. This study examines the relationship between service environment, customer predisposition and service experience evaluation. Based on data derived from 366 visitors to two theme parks in Hong Kong, a link was found between the servicescape and tourist evaluation through the moderating effects of customer predispositions. Consequently, both the substantive and communicative aspects of the servicescape reliably predicted visitors' evaluations. In addition, a visitor's predisposition to fantasize and/or participate was found to influence the ability of servicescape elements to shape a favorable service experience. Theoretical contributions of this research are elucidated. Moreover, managerial implications related to servicescape design, promotion strategies and service experience enhancement are discussed.

Original languageEnglish (US)
Pages (from-to)541-551
Number of pages11
JournalTourism Management
Volume36
DOIs
StatePublished - Jun 1 2013

Keywords

  • Customer predisposition characteristics
  • Customer service experience
  • Servicescape
  • Theme park service

ASJC Scopus subject areas

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

Fingerprint Dive into the research topics of 'Servicescape elements, customer predispositions and service experience: The case of theme park visitors'. Together they form a unique fingerprint.

Cite this