Shape of Things to Come: How Apple's trademark for its iPod protects its brand -- and offers lessons for other companies on how to leverage their intellectual property

D. Orozco; James G Conley

Shape of Things to Come: How Apple's trademark for its iPod protects its brand -- and offers lessons for other companies on how to leverage their intellectual property

D. Orozco, James G Conley

Managerial Economics, Decision Sciences and Operations

Research output: Contribution to journal › Article

Original language	English (US)
Journal	The Wall Street Journal
State	Published - May 12 2008

Access to Document

http://www.wsj.com/articles/SB121018802603674487

Cite this

@article{412d20825ba14c4c9b110ac3b87a0e66,

title = "Shape of Things to Come: How Apple's trademark for its iPod protects its brand -- and offers lessons for other companies on how to leverage their intellectual property",

author = "D. Orozco and Conley, {James G}",

year = "2008",

month = may,

day = "12",

language = "English (US)",

journal = "The Wall Street Journal",

issn = "0099-9660",

publisher = "Dow Jones & Co., Inc.",

}