Shifting From B2B to B4B Can Build a More Sustainable Business

Sergio Restrepo, Efosa Ojomo

Research output: Contribution to journalArticlepeer-review

Original languageEnglish (US)
Pages (from-to)96 and 95
JournalMIT Sloan Management Review
Issue number3
StatePublished - 2022

ASJC Scopus subject areas

  • General Decision Sciences
  • Business and International Management
  • Strategy and Management
  • Management of Technology and Innovation

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