Simply SIVA

Chekitan S. Dev*, Don Edward Schultz

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

5 Scopus citations
Original languageEnglish (US)
Pages (from-to)36-41
Number of pages6
JournalMarketing Management
Volume14
Issue number2
StatePublished - Mar 1 2005

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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