Simply SIVA

Chekitan S. Dev^*, Don Edward Schultz

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

9 Scopus citations

ASJC Scopus subject areas

@article{c3b823008b9346bdb50e702a3e73ea2e,

title = "Simply SIVA",

author = "Dev, {Chekitan S.} and Schultz, {Don Edward}",

year = "2005",

month = mar,

day = "1",

language = "English (US)",

volume = "14",

pages = "36--41",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "2",

}

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AU - Schultz, Don Edward

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