Original language | English (US) |
---|---|
Pages (from-to) | 36-41 |
Number of pages | 6 |
Journal | Marketing Management |
Volume | 14 |
Issue number | 2 |
State | Published - Mar 2005 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Chekitan S. Dev*, Don E. Schultz
Research output: Contribution to journal › Article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 36-41 |
Number of pages | 6 |
Journal | Marketing Management |
Volume | 14 |
Issue number | 2 |
State | Published - Mar 2005 |