Skin tone preferences and their influence on skin care behaviors

Jamie P. Sacksner, Trisha Kaundinya*, Karishma Daftary, Kathryn L. Jackson, Roopal V. Kundu

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


Knowledge regarding skin tone preferences and their influence on skincare behaviors among people of color is limited. The objective of this study was to determine whether there is a difference between ideal and actual skin tone among people of color and whether this difference is associated with tanning and sunscreen use. This was a one-time, voluntary, anonymous, electronic survey designed in REDCap and delivered through ResearchMatch, a national electronic, recruitment tool. Eligible participants were at least 18 years old and self-identified as Black, Asian, Latinx, American Indian/Alaskan Native or Mixed Race. In total, 548 completed survey results were analyzed using SAS. Only the Latinx population was found to have a significant preference for tanner skin (p < 0.05). The Latinx population had significantly more subjects that participated in outdoor tanning than both the Black (p < 0.0001) and Asian population (p < 0.05). Latinx participants who indicated a preference for tanner skin were 2.8 times more likely to never use sunscreen than those without this preference (OR = 2.821, CI = 1.029–7.732, p < 0.05). Our findings have implications for how dermatologists screen, treat, and educate Latinx and skin of color populations.

Original languageEnglish (US)
Pages (from-to)961-966
Number of pages6
JournalArchives of Dermatological Research
Issue number10
StatePublished - Dec 2022


  • Ethnic skin
  • Skin of color
  • Skin tone
  • Sun protection

ASJC Scopus subject areas

  • Dermatology


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